I've always loved flowers (as evidenced in snaps of me and the marigolds in my parents’ garden, aged two) but after a few workshops in 2018 I really caught the floristry bug. After over 10 years working in marketing I made the jump and set up my own floristry business, combining my experience in brand and events with my overwhelming love of designing with flowers. I believe my past corporate experience working for brands like notonthehighstreet and L.K.Bennett is a real asset when it comes to interpreting clients' and brands’ briefs and bringing them to life through flowers.

Here at for keeps, myself and an extended team of flower fairies are based in our Ascot studio. We primarily work across London and the South East, but we also travel across the country too.

The for keeps signature style is modern, sculptural and floral-heavy. We embrace rich, bold colour palettes, clustered florals and using the most bad-ass blooms we can get our hands on. We like to say that we create contemporary florals that your granny will love too.

I spend lots of time getting to know my clients and couples. Over a cuppa on zoom or face to face with wine I aim to get a real understanding of you or your brand and the vibe or atmosphere you’re looking to create. I’ve learnt that building real relationships enables me to create the best possible flowery magic (that’s a real term, right?!), that’s perfectly tailored to your vision.